UX Case study: Website Redesign for Software Development Company Hatchberries
Project Overview
- Client: Hatchberries Solutions
- Industry: Custom Software Development
- Platform: Responsive Web
- Duration: 8 weeks
- Team: UX Designer, UI Designer, Copywriter, Developer
Problem Statement
NexaCode’s existing website failed to communicate their value proposition, had low conversion rates, and lacked modern UX patterns. Visitors struggled to understand services and navigate the site efficiently.
Goals
- Improve brand perception with a modern design
- Streamline navigation and service discovery
- Increase lead generation through clear CTAs
- Showcase past projects and client success stories
Research
We conducted stakeholder interviews, analytics audits, and competitor benchmarking.
- Users wanted to see case studies and tech stack details
- Navigation was unclear for new visitors
- Too much technical jargon without user benefits
Strategy
We created a new information architecture centered around user intent: Learn About Us → Explore Services → View Case Studies → Contact.
Final UI Design
The final UI uses a clean blue and gray theme with strong typography, engaging illustrations, and clear CTAs.
Results
- 35% increase in average time on site
- 60% more lead form submissions in the first month
- Better clarity around services according to client feedback
Key Learnings
- Clear messaging is as critical as clean design
- Users want to understand “why it matters” before “how it works”
- Case studies build trust more than technical claims
