Project Overview

• Project Name: CoFarmer
• Platform: Web Application
• Target Users: Indoor farm managers, agronomists, technicians, farm owners
• Duration: 16 weeks
• Team: UX/UI Designer, PM, Developers, IoT Engineer

Problem Statement

Indoor farm operators rely on multiple disconnected tools. This causes inefficiencies and delays in real-time decision-making and operations.

Goals

• Centralized dashboard with real-time metrics
• IoT device control
• Inventory and stock tracking
• Daily task assignment
• Data-driven decision insights

Research Phase

Interviewed 6 farm managers and conducted competitor analysis (AgriWebb, Autogrow, Growlink).

• Quick-glance critical stats preferred
• Visual cues for alerts
• Need history logs

Personas

• Cristina, 38 – Farm Manager: “I need to monitor climate, crops, and staff.”
• Daniel, 29 – Operator: “Tell me what I need to do today.”

UX Strategy

Information architecture included: Dashboard, IoT Control, Stock, Operations, Reports, Settings.

Prioritized clarity, low cognitive load, modular design, and role-based permissions.

Wireframes

Low-fidelity wireframes were developed to test layout and interaction flow.

Usability Testing

Tested with 5 users. Positive feedback on UI clarity and quick navigation. Added recent activity log post-feedback.

Final UI Design

The design featured a modern, clean interface with focus on real-time insights, mobile compatibility, and quick interactions.

Results & Impact

• 40% reduction in reporting time
• 25% quicker anomaly responses
• Higher user satisfaction

Future Enhancements

• AI-based insights and forecasting
• Voice command support
• Market integration for harvest timing